🔥 Why You Need Clear, Structured Packages

Mi, let’s be real—clients (whether local or international) don’t want to figure out what they need from a long list of services. They want clear, easy-to-understand options with transparent pricing.

By creating structured packages, you:
✅ Make it easier for clients to book (no back-and-forth negotiations)
✅ Charge for VALUE, not just hours (increase your income!)
✅ Prevent scope creep (clients asking for extra work for free)

This guide will give you:
✔ Packages for both international & Philippine-based clients
✔ Pricing in both USD & PHP
✔ Secret tips to increase your earnings

📌 Starter Package (Basic Engagement)

🎯 Target Clients:

📢 Small businesses or personal brands that want minimal but professional social media presence.

📢 Services Included:

✅ 10 Social Media Posts per month (Graphics + Captions)
✅ 2 Instagram/Facebook Stories per week
✅ Basic Hashtag Research (5–10 hashtags per post)
✅ One-time Profile Optimization (Bio, Highlights, Keywords)

💰 Pricing:

🌍 International Rate:

• Newbie: $200–$300/month
• Experienced: $300–$400/month
• Per Hour Rate: $10–$15/hour

🇵🇭 Philippine Local Rate:

• Newbie: ₱10,000–₱15,000/month
• Experienced: ₱15,000–₱20,000/month
• Per Hour Rate: ₱500–₱800/hour

💡 SECRET TIP: Clients with small businesses LOVE this because it helps them stay active on social media without spending too much.

🔥 PRO MOVE: Upsell Story Highlight Covers or Branded Templates as an add-on for extra income!

📌 Growth Package (Standard Management)

🎯 Target Clients:

📢 Businesses looking for consistent posting & engagement to grow their brand.

📢 Services Included:

✅ 20 Social Media Posts per month
✅ 3 Stories per week
✅ Advanced Hashtag Research
✅ Monthly Analytics Report
✅ 1-Month Content Calendar

💰 Pricing:

🌍 International Rate:

• Newbie: $350–$500/month
• Experienced: $500–$700/month
• Per Hour Rate: $15–$20/hour

🇵🇭 Philippine Local Rate:

• Newbie: ₱17,500–₱25,000/month
• Experienced: ₱25,000–₱35,000/month
• Per Hour Rate: ₱750–₱1,000/hour

💡 SECRET TIP: This is the “Most Popular” package! Most clients want something more than basic but not too premium.

🔥 PRO MOVE: Offer a FREE initial content audit to make them feel they’re getting extra value.

📌 Engagement Booster Package

🎯 Target Clients:

📢 Clients who want to focus on community growth, brand engagement, and social proof.

📢 Services Included:

✅ Daily Engagement (Liking, Commenting, Following niche accounts)
✅ Responding to Comments & DMs (Daily)
✅ Community Growth Strategy
✅ 15 Social Media Posts per month
✅ 3 Stories per week

💰 Pricing:

🌍 International Rate:

• Newbie: $400–$550/month
• Experienced: $600–$800/month
• Per Hour Rate: $15–$25/hour

🇵🇭 Philippine Local Rate:

• Newbie: ₱20,000–₱27,500/month
• Experienced: ₱30,000–₱40,000/month
• Per Hour Rate: ₱800–₱1,200/hour

💡 SECRET TIP: Engagement drives higher reach & visibility, so businesses LOVE this package!

🔥 PRO MOVE: Add a lead generation strategy (e.g., reaching out to potential clients) as an upsell.

📌 All-in-One Marketing Package

🎯 Target Clients:

📢 Medium-sized businesses or brands with big marketing goals & a need for high-level management.

📢 Services Included:

✅ 30 Social Media Posts per month
✅ Daily Stories
✅ Paid Ads Setup & Management (Ad Budget not included)
✅ Bi-Weekly Analytics Reports
✅ 1x Monthly Strategy Call
✅ Competitor Analysis

💰 Pricing:

🌍 International Rate:

• Newbie: $600–$800/month
• Experienced: $1,000–$1,500/month
• Per Hour Rate: $20–$30/hour

🇵🇭 Philippine Local Rate:

• Newbie: ₱30,000–₱40,000/month
• Experienced: ₱50,000–₱75,000/month
• Per Hour Rate: ₱1,000–₱1,500/hour

💡 SECRET TIP: Position this as a “Done-For-You” package—clients will see it as a business investment rather than an expense.

🔥 PRO MOVE: Offer a mini competitor analysis for FREE to make them commit faster.

📌 Premium Content Creation Package

🎯 Target Clients:

📢 Brands, coaches, & entrepreneurs who prioritize high-quality branding & visuals.

📢 Services Included:

✅ 25 Posts per month (With Custom Graphics & High-Quality Design)
✅ 8 Short-Form Videos (Reels/TikToks)
✅ Advanced Hashtag Research
✅ Branded Story Highlights
✅ Quarterly Strategy Review

💰 Pricing:

🌍 International Rate:

• Newbie: $800–$1,000/month
• Experienced: $1,200–$2,000/month
• Per Hour Rate: $25–$40/hour

🇵🇭 Philippine Local Rate:

• Newbie: ₱40,000–₱50,000/month
• Experienced: ₱60,000–₱100,000/month
• Per Hour Rate: ₱1,500–₱2,000/hour

💡 SECRET TIP: Clients LOVE premium branding—this is where you can charge higher rates!

🔥 PRO MOVE: Add a 1-on-1 Branding Strategy Session for an extra fee ($100–$200 / ₱5,000–₱10,000).

🚀 BONUS: CUSTOM PACKAGE OPTION

📢 Some clients have specific needs. Offer a Custom Package where they mix & match services.

Example:
✅ “Need a mix of engagement + content creation? Let’s customize a package that fits your brand’s needs!”

🔥 PRO MOVE: Charge higher for custom packages since they require extra planning & effort!

📌 ADD-ONS TO BOOST YOUR INCOME 💰

✔ Paid Ads Management ($150–$500 / ₱7,500–₱25,000 extra)
✔ Influencer Outreach ($100–$300 / ₱5,000–₱15,000 extra)
✔ Extra Graphics/Carousels ($50–$200 / ₱2,500–₱10,000 extra)
✔ Story Highlight Covers ($50 / ₱2,500 extra)

💡 SECRET HACK: Clients easily say YES to add-ons when they’re already paying for a package!